Our Services

Tech Marketing Partners, Inc. provides marketing consulting services to high technology firms that can improve your profitability by up to 20%. We focus on identifying target markets and strategies likely to significantly improve return on investment through appropriate resource allocation

• Our expertise has been built over 20 years in a turbulent high-tech environment, addressing constant threats from competitors and new entrants from every conceivable direction – a level of competitiveness that few industries have experienced. Our success was achieved through dynamism, nimbleness, speed, and trusted processes.
  
  
• We bring a practical expertise that very few can bring, especially at our value/price point. We have a remarkably diverse experience set that has included everything from mapping out the big picture to executing the smallest details.
  
  
• The range of our services addresses “should we be in the market?” to “what’s the most effective market entry?” to “how do I become more profitable?”

Market Compass – Create revenue and profits months sooner through your improved understanding of the marketplace and better strategic and tactical decisions.

• Reduce your risks through comprehensive analysis we provide of your organizational resources and the environmental risks and opportunities.
  
  
• Target more profitable markets with a segmentation analysis that establishes the value of new customers and defines high-value segment profiles.
  
  
• Strengthen your competitive advantage as a result of greater self-awareness and better knowledge of competitors and their threats.
  

Go-to-Market Map – Significantly increase your chances for profitable success in the first six months of a new product’s life by quickly identifying the highest potential customers for your products.

• Achieve enhanced customer relationships via market positioning and marketing mix elements that are on target for your markets.
  
  
• Improve your margins with value messages that communicate the total value of your offering and resonate with the customer.
  
  
• Attain your market objectives with the marketing plan, programs and metrics we create for a successful plan execution.

Go-to-Market Campaign – Improve your marketing bang per buck and drive revenues by using more aligned marketing campaigns that your employees can rally around.

• Focus your people with a clearer understanding of your goals.
  
  
• Create programs that are more customer and market driven.
  
  
• Improve the effectiveness of your marketing and shape improvements through measuring and tracking of results.